Engagement video: Transform your brand experience
Marketers have never used video so much.
And it's not a fad. It is the direct response to a profound change in uses: less reading, more scrolling, less patience, more emotion. Video has become the most powerful format for capturing attention, conveying a complex message in seconds, and creating a real connection with a brand. Where words explain, video makes you feel. And in a world saturated with messages, it is brands capable of provoking an emotion that emerge, that remain in memory... and that sell.
Wyzowl State of Video Marketing 2025
The format Engagement video allows you to further enhance your brand, your values, your history and your teams. It's your ability to show the humans behind the products, to share your DNA, and to create a connection that goes beyond the transaction.
Why does it work.
1. Humanizing the Brand: The Connection That Makes You Buy
73% of consumers prefer to buy from brands they feel emotionally connected to. Showing the faces behind the brand creates a relationship of authentic trust.
When your customer sees Sarah from your quality team checking each order, when he discovers why Marc created this brand 5 years ago, when he understands the behind the scenes of your daily life... he no longer sees an e-commerce site. He sees humans. And humans buy from other humans.
2. Value Differentiation: Your Only True Competitive Advantage
In a saturated market where products are similar (let's be honest, you may be sourcing your products from the same suppliers as your competitors), your values and your history become your true competitive advantage.
You're not just selling a product. You are selling a vision, a commitment, a philosophy. And no one can copy that.
3. Amplified Memory: Stay Engraved in Your Mind
Narrative and emotional content is retained 22 times longer than just product facts or specifications.
Nobody remembers “GOTS certified organic cotton, 180g/m²”. Everyone remembers “Léa, our sourcing manager, who spent 6 months in India to find the most ethical producers.”
Emotion anchors memory. Memory creates preference. Preference leads to purchase.
4. Emotional Buying Decision: The Brain Buys with the Heart
95% of buying decisions are unconscious and driven by emotion. These videos activate the psychological levers that transform a one-time buyer into a loyal customer.
Your customers don't make 47 rational comparisons before buying. They have a “feeling.” An impression. A connection. And THEN they rationalize their choice with logical arguments.
Engagement videos create exactly that “feeling” that tips the scales in your favor.
To engage or not to engage?
Without engagement videos: You are a logo + products + prices
= Interchangeable = Forgetable = Price as the only argument
With engagement videos: You are a brand + a story + humans
= Memorable = Preferred = Premium justified
73% of customers want that emotional connection.
95% of buying decisions are driven by emotion.
Your competitors are not doing it yet.
There is no such thing as perfect timing. But now is the right time.
