Video Shopping Solution for E-commerce.

Video shopping is a technology that allows you to integrate interactive, shoppable videos directly into your e-commerce product pages. Unlike static photos, these short videos (15-30 seconds) show your products in action, with integrated action buttons that allow your visitors to interact and engage. It's the digital equivalent of a salesperson in a store presenting and demonstrating the product.

Video increases conversions by an average of 3 to 4 times (from 2% to 8%) because it meets three fundamental needs of online shoppers: seeing the product from all angles, understanding its actual use, and imagining themselves purchasing it. A 20-second video conveys more information than a 1,000-word description, reduces objections, and creates an emotional connection that is impossible to achieve with text or static photos.

Integrating VideoPop is super quick and only takes a few minutes. Once you've signed up, you'll get your script to implement like any other tag. Upload your video and customize it by adding call-to-actions and defining your audience.
Check out our guide to creating your first e-commerce video.

No, VideoPop uses JavaScript technology that loads in parallel with your site. This ensures that your site maintains its display performance without being slowed down by video loading. VideoPop even improves your search engine accessibility score.script defer). This ensures that a site maintains its display performance without being slowed down by video loading.

The most effective e-commerce videos are: product demos (30 seconds showing the product in use), unboxing videos (revealing the packaging), quick tutorials (how to use the product), authentic customer testimonials (social proof on video), and behind-the-scenes videos (manufacturing, team). The important thing is that they are short (15-45 seconds), filmed on a smartphone, and authentic rather than overly produced.

Absolutely. B2B video marketing is particularly effective because decision cycles are long and products are complex. A two-minute video explaining your industrial machine or software is better than 50 pages of PDF documentation. B2B buyers consult an average of 13 pieces of content before making a purchase—make sure several of them are videos.

No. The videos that convert best aren't necessarily the most polished ones. A recent smartphone, good natural light, and authenticity are enough. Consumers, accustomed to TikTok and Instagram, even prefer "real" videos to overly polished productions. Start with 5-10 videos of your best sellers filmed in an afternoon.