Easily create your E-commerce Videos!
E-commerce videos reduce uncertainty before the purchase, reassures your buyers (Quality, Size, Real Rendering), increase conversions and decrease returns.
But do you think it's too expensive?
Wrong With best practices and accessible tools, you can produce engaging videos that sell without spending a fortune.
These E-commerce videos has been made in less than 30 minutes with a simple smartphone, a free editor and a lot of resourcefulness!
1. Define Your Objective and Know Your Audience
Before filming, answer these questions:
- What is your objective? (Inform, demonstrate, reassure, convert)
- Who is the video for? (Potential customers, confirmed customers, decision-makers)
- What are their main concerns?
This clarity guides tone, style, and content. A video without a clear objective dilutes your message.
2. Structuring your Video with a Simple Scenario
Even short product videos need a storyline:
Hook (0-3 seconds): Get immediate attention
Problem : What need does your product solve?
Solution : How your product meets this need
CTA : Encourage action (buy, learn more, etc.)
Storytelling creates an emotional connection. That's what makes the difference between a forgotten video and a video that sells.
3. Priority: Quality, not Perfection
You don't need a 4K camera. Focus on these three points:
Lumière
- Use natural light as a priority
- Invest in a simple lighting kit (ring light or softbox) if necessary
- Avoid shadows on the face or the product
Son
- Bad sound makes the video unwatchable
- Use an external mic (even a smartphone lavalier microphone makes a difference)
- Shoot in a quiet location
Stability
- A tripod will avoid shaky images
- Avoid unnecessary camera movements
A modern smartphone with good light and good sound outperforms a poorly lit professional camera.
4. Be Brief: The Power of Conciseness
Internet users are giving up quickly. Adapt your duration to the content:
- Product videos/demos : 30 seconds to 1 minute maximum
- Customer stories : Ideally less than 30 seconds
- Before/after : 15-30 seconds is enough
The first 3 seconds usually decide whether to continue or to zap.
5. Vertical Format: Optimize for Mobile
70% of e-commerce videos are watched on smartphones.
- Use the vertical format (Videopop focuses exclusively on the vertical format)
- Texts large and contrasting enough to be legible
- Subtitles required (many watch without sound)
- Avoid important elements on the sides (areas not visible while mobile)
6. A crystal-clear call to action (CTA)
Be explicit about what you want the viewer to do:
- Visit the product page or add to cart
- Request a demo
- Sign up to get a promo
- Answering a question
With Videopop, use Canva to fully customize your CTAs.
7. Accessible Tools to Get Started
You already have what you need:
- Camera : Your smartphone
- Montage : CapCut, iMovie
- Royalty free music : Use the ones that are often offered in editors.
- Lodging : Videopop of course!
8. Measure your results
The launch is just the beginning. Follow these metrics:
- Print count and read rate
- CTA click rate
- Number of items added to cart
This data refines your video strategy and identifies what's working.
Conclusion
Professional video production does not require huge budgets. Focus on a clear message, acceptable technical quality, and a customer-centric approach. The authenticity and the value provided often surpass refined but devoid of meaning production.
Video is the native language of your customers. Get started today.
